Friction-based churn suppression
Intentionally designed barriers, delays, or complications that make cancellation or disengagement difficult. The aim is to reduce user attrition by exhausting, confusing, or discouraging exit attempts.
Multi-Step Cancellation Flows
Users are required to navigate complex, multi-page processes to cancel services.
Hidden or Obscured Options
Cancellation or downgrade options are buried, mislabeled, or only accessible through support channels.
Deliberate Delays
Processing times are extended or confirmation steps are introduced to prolong commitment.