Scarcity Marketing
The deliberate creation of a sense of limited availability or time pressure to increase perceived value and drive quicker consumer action, often playing on the fear of missing out (FOMO).
Common Techniques
Limited-Time Offers
Promoting products or services as available only for a short period, encouraging immediate action to avoid missing the opportunity.
Low-Stock Notifications
Displaying messages indicating that products are running low in stock or that only a few units remain, prompting consumers to purchase before it’s too late.
Exclusive Access
Offering special deals or products that are marketed as available only to a select group of customers or for a limited time.
Countdown Timers
Using countdowns on landing pages or checkout processes to emphasize the urgency of making a purchase before an offer expires.
Seasonal Availability
Releasing products in limited seasonal batches or for certain periods, creating a sense of exclusivity and scarcity tied to specific times of the year.