Reputation Attacks
Coordinated efforts to damage a company’s public image, credibility, or trustworthiness—aimed at influencing customer perception, partner confidence, or market positioning.
Tactics in Practice
Media Manipulation
Seeding negative narratives through blogs, influencers, or pseudo-news outlets to generate shareable reputational damage.
Social Amplification
Orchestrating waves of critical posts, hashtags, or comments to elevate controversy and provoke public response.
Framing via Leaks
Releasing selective or decontextualized internal materials to shape negative interpretations of company behavior.
False Expert Commentary
Circulating criticism from unqualified sources presented as industry authorities to mislead stakeholders.
Review and Rating Sabotage
Mass-coordinating negative feedback on key platforms to reduce scores, suppress trust signals, and influence buyer decisions.