Fake Reviews on Competitors

Deployment Tactics

Review Bombing

Coordinated posting of low-star ratings and critical comments across multiple platforms to depress overall review scores.

Anonymous Allegations

Using throwaway or pseudonymous accounts to post unverifiable claims about product failure, service issues, or unethical practices.

Sentiment Manipulation

Writing emotionally charged reviews that focus on fear, regret, or betrayal to heighten perceived risk of purchase.

Comparative Undermining

Framing competitor products negatively by favorably comparing them to a preferred or affiliated alternative.

Third-Party Outsourcing

Contracting fake review generation to content farms or click groups to scale volume and maintain plausible deniability.