Black Hat Marketing

Marketing techniques that deliberately violate platform policies, ethical standards, or legal boundaries to gain visibility, manipulate perception, or acquire users.

Cloaking

Serving different content to platforms and users—e.g. search engines see compliant pages while users are redirected to prohibited content.

Fake Engagement
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Generating fake likes, followers, reviews, or comments to simulate popularity and social proof.

Click injection

Hijacking attribution by injecting fake clicks to claim credit for organic or paid installs.

Spam Distribution

Mass-posting links, ads, or fake accounts across forums, comments, or messaging systems to drive traffic or disrupt competitors.

Malvertising

Embedding malicious payloads or deceptive links in ads to exploit ad networks or compromise users.