Influencer seeding with hidden incentives
Providing influencers with monetary or material benefits in exchange for promotion, without requiring them to disclose the nature of the compensation. The content is presented as authentic, independent opinion.
Undisclosed Sponsorships
Influencers promote products or services without informing their audience of paid arrangements.
Gifted Promotions Framed as Genuine Use
Products or experiences are provided for free, but the influencer portrays them as independently chosen or purchased.