Reputation Sabotage

Common Tactics

False Allegations

Spreading baseless or exaggerated claims about a competitor’s unethical practices, legal violations, or poor customer service to tarnish their reputation.

Misleading Comparisons

Creating or circulating misleading content that portrays a competitor's product or service in an unfavorable light, often by distorting facts or highlighting irrelevant weaknesses.

Social Media Manipulation

Coordinating negative posts, comments, or campaigns on social media platforms to amplify damaging narratives and create public backlash against a competitor.

Crisis Exploitation

Taking advantage of a competitor’s genuine crisis or challenge, such as a product recall or public scandal, to further harm their reputation or market position.

Negative Story Amplification

Disseminating negative stories or rumors across multiple media outlets or forums to increase visibility and impact, often orchestrated to undermine trust in a competitor.