Competitive Ad Bidding
The practice of bidding on keywords or ad placements related to a competitor’s brand, products, or services in order to drive traffic to one's own ads, often competing directly with the competitor’s advertising efforts.
Common Techniques
Brand Name Bidding
Targeting competitor brand keywords in search engine ads to capture high-intent traffic from users searching for the competitor's products or services.
Product-Specific Bidding
Bidding on keywords tied to a competitor's specific product offerings to redirect potential customers to alternative products or services.
Price Comparison Ads
Creating ads that feature competitor products or services alongside pricing or value propositions, encouraging users to click on the alternative offering.
Sponsored Competitor Terms
Bidding on common industry terms or product categories where competitors have high visibility, aiming to divert attention or clicks away from their ads.
Geo-Targeted Bidding
Using location-based targeting to bid on competitor keywords in specific regions, markets, or areas where the competitor has a strong presence, to reduce their local market visibility.