Fake News

The intentional creation and distribution of false or misleading information through media outlets, websites, or social media platforms, designed to misinform, discredit, or influence public opinion about a competitor or business.

Common Techniques

Fabricated Stories

Publishing completely false news articles or blog posts that appear legitimate, but are designed to mislead readers about a competitor’s actions, performance, or reputation.

Biased Reporting

Presenting factual information selectively or out of context to create a distorted view of a competitor’s behavior, often in a way that undermines their credibility.

Manipulated Headlines

Using sensationalized or misleading headlines to grab attention and misdirect focus, often exaggerating negative aspects of a competitor’s business practices or outcomes.

Paying influencers, media outlets, or bloggers to distribute false or biased content that aligns with a business agenda, discrediting a competitor or promoting a false narrative.

Viral Hoaxes

Creating and spreading hoaxes, often via social media, that mislead the public about a competitor’s product, service, or internal operations, designed to damage their reputation.