Black PR
The strategic use of media and communication tactics to shape public perception or influence reputations, often by spreading negative, misleading, or exaggerated information about a competitor.
Common Tactics
Fake Scandals
Fabricating or exaggerating incidents to create controversy around a competitor, often using anonymous sources or fabricated evidence.
Media Manipulation
Leaking false or biased information to journalists or influencers to sway public opinion or generate damaging stories.
Smear Campaigns
Coordinating the spread of false, misleading, or decontextualized information about a competitor to discredit them publicly.
Negative Press Amplification
Using social media or fake news outlets to spread and amplify damaging content that casts the competitor in a negative light.