Marketing Funnel Analysis
The systematic evaluation of a competitor's marketing funnel—from lead generation and acquisition to conversion and retention—providing insights into their customer journey, touchpoints, and performance metrics.
Common Approaches
Conversion Rate Tracking
Analyzing the effectiveness of different stages in a competitor’s funnel, identifying where prospects drop off, and measuring conversion rates from one stage to the next.
Customer Journey Mapping
Monitoring the paths competitors’ customers take from initial awareness through to purchase and post-purchase engagement, identifying key touchpoints and decision triggers.
A/B Testing Insights
Examining variations in competitor funnel designs, such as landing pages, ad creatives, or email sequences, to identify strategies that optimize conversions.
Funnel Leakage Identification
Identifying weak points in a competitor's funnel where prospects fail to move forward, providing actionable insights on areas for improvement.
Lead Scoring and Qualification
Evaluating how competitors score and qualify leads through automation, segmentation, or personalized approaches to refine targeting and improve lead quality.