Negative SEO
Tactics intended to reduce a competitor’s search engine visibility by influencing indexing behavior, link signals, or algorithmic trust factors.
Common Techniques
Toxic Backlink Injection
Creating or purchasing spammy, irrelevant, or malicious backlinks to a competitor’s site to trigger search engine penalties.
Content Scraping and Duplication
Republishing a competitor’s content across low-quality sites to create duplicate content issues and reduce ranking authority.
Fake Link Removal Requests
Impersonating the target site to request takedown of valuable backlinks from high-authority domains.
Crawl Budget Saturation
Generating large volumes of low-value pages or triggering excessive crawling activity to degrade indexing efficiency.
Malware Flagging
Embedding links or scripts that may lead to malware detection by search engines, resulting in trust and visibility penalties.