Poaching Competitor Clients
Targeted efforts to acquire customers from rival businesses by offering superior terms, exploiting dissatisfaction, or leveraging insider knowledge—often during sensitive transition periods or service disruptions.
Tactical Methods
Undercutting Offers
Providing exclusive discounts, upgrades, or migration incentives to clients known to be using a competitor’s service.
Intent-Based Targeting
Running marketing campaigns aimed at users searching for or engaging with competitor brands, products, or pain points.
Lure & Comparison Tactics
Building dedicated landing pages or tools that directly compare features, pricing, or performance to shift perception.
Insider Lead Access
Using intelligence from former employees, partners, or leaked data to prioritize outreach to competitor clients.
Transition Disruption
Approaching clients during known outage periods, service issues, or contract renewals to capitalize on dissatisfaction.