Sue Competitor Strategically
Initiating legal action not primarily to win in court, but to burden competitors with legal costs, delay their operations, extract concessions, or damage their reputation.
Common Tactics
Injunction-First Approach
Filing for immediate injunctions to halt product launches, advertising campaigns, or partnerships during critical windows.
Reputation Damage
Leveraging public lawsuits to create uncertainty, reduce investor confidence, or sway customer perception regardless of outcome.
Discovery Fishing
Using the legal discovery process to gain access to internal documents, data, or strategy materials under court supervision.
Cost Pressure
Sustaining litigation over extended periods to deplete competitor resources, especially targeting smaller or underfunded entities.